lockheed federal credit union

lockheed federal credit union

This credit union has really taken off! Founded in 1937 for employees of the Lockheed Aircraft Company (now Lockheed Martin), Lockheed Federal Credit Union (LFCU) serves more than 600 companies and their employees mainly in the aerospace, technology, and insurance industries. The member-owned credit union provides such deposit services as savings, checking, and money market accounts; IRAs and CDs. Lending includes the origination of loans, including personal loans, residential mortgages, and commercial real estate loans; and credit card services. Investment products include mutual funds, bonds, and annuities. The credit union also offers a variety of life, health, auto, and homeowners insurance products.

Lockheed Federal Credit Union is a not-for-profit financial cooperative with over $1 Billion in assets. Their site was not meeting the needs of owners or members. It had three basic problems: functionality, flexibility and aesthetics.

With tight schedules, a finite budget and a legion of different goals and functions for the site, they called us in. Bravo Zulu team members flew to their corporate headquarters in Burbank, California to review the project and give an initial diagnosis.

One of the most notable changes is the treatment of LFCU?s brand. We had to balance elements of the Lockheed Martin heritage and brand with that of the credit union. Since the site is about helping families manage their finances for better living, we didn?t want to present an image that was too militaristic. But Lockheed has a very prestigious brand, and the credit union wanted to leverage it.

Our solution was to use lifestyle photography to carry the theme of flight in a number of interesting and subtle ways. Those subtleties made all the difference; the focus on people with a patina of aerospace heritage.

But most of our work was subtler still, below the surface. We helped Lockheed reorganize their site with a user-centered approach to organization, navigation and labeling. We even helped with the architecture of some of their member forms, converting terribly long pages into smarter, bite-sized chucks that are easy to navigate and quicker to fill out.

Results? LFCU members have an easier time finding the information they need. The owners have a stronger relationship with their customers, not to mention a site they can be proud of. In the months following the new site's launch:

http://www.lockheedfcu.org/

lockheed federal credit union